INSTAGRAM MANAGEMENT CASE STUDY
We boosted The Waffling Station’s visibility, footfalls, and brand recall through strategic content and local-first campaigns.
The Waffling Station is a growing food chain business with a vision to become the go-to destination for waffle lovers. While the brand had a loyal base, it faced challenges with limited footfalls and a stagnant follower count on social media.
To boost both digital presence and offline traction, we executed a multi-layered approach:
Relatable Content: Created fun, snackable posts that connected with everyday food cravings.
Irresistible Offers: Designed promotions to attract new customers and reward loyal ones.
Special Day Campaigns: Celebrated relevant occasions like National Waffle Day to spark buzz.
Branding Collaterals: Developed creative assets for both online and offline brand awareness.
follower growth
accounts reached
increase in profile visits
driven by social media promotions and offers